Detraform is a boutique design consultancy and product development firm based in Montreal & Mexico City. Our products take you both backward and forward.

By matching elegant design with quality engineering, Detraform rejects the relentless cycle of throw-away consumer goods. Sustainable consumption begins with products that last a lifetime. Watch for a growing line of products characterized by their honest intention, useful function and industrial standard production. Our expertise lie in communication products, homeware and the automated home.

Our creative services include interiors, brand identities, illustration, animation, sound design and websites. In 2018 we began offering interior services in Montreal & Tulum, Mexico. We're also really into stationery.

Detraform is the creation of Canadian entrepreneur and mastermind
Joel Blair.

Joel Blair portrait.png

Alpha Project

Conceived in Montreal at Detraform HQ, the L7 telephone is a passion project originally previewed summer 2011 as the Detraform model 500 telephone. With a stunning design by London-based design studio Kiwi & Pom, the concept earned the attention of a century old Swiss heritage brand. Swissvoice's product archives include several rare, sought after designs like the 1976 Trub phone in solid rosewood, in addition to today's successful ePure phones. Swissvoice's vision for the L7 included the addition of a stand alone speakerphone and intercom base station, completing a thoroughly unique product suite for the still robust land line telephone market.

The L7 was sold throughout Europe and Asia beginning in 2013. US and Canadian residents could purchase the L7 from a limited run, starting summer 2015.

What's next?

Throughout 2014 Detraform worked with Montreal wearables brand Neptune. Check out our client projects section to see our work for Aerial and Mindset. Currently we're developing a brand of our own making for a consumer product launch coming soon.

Detraform welcomes inquires from manufacturing and brand partners with a focus on creating thoughtfully designed, physical products that align with our values.

We also offer a broad suite of creative services including product design, brand strategy, visual identities, interiors, illustration, animation, sound design and websites.

   Illustration by Yukio Tashiro 1967