Messaging and website copywriting
Don’t waste your time building a pretty website that doesn’t convert visitors into customers. We craft compelling brand narratives and web copy that positions your customer as the hero, and your product or service as their guiding force.
— Lloyd Cotler, Banter Messaging
There are countless gorgeous websites out there. The thing is, a carefully chosen colour palette and typography won’t keep anyone engaged for long unless they are paired with clear and concise web copy.
When it comes to your business, you’re the expert. We approach your business with a fresh eye to identify the messaging that belongs on your lead-generating website.
On our discovery call we will get to know what your website objectives are.
We will guide you through a storytelling exercise to define the role you play in helping your customers reach their goals.
You will finally have the foundational messaging and copy you need for a website that convinces and converts qualified leads.
A winning website starts with strong web copy. Following Don Miller’s StoryBrand methodology, we kick off all of our projects by creating a Brand Script and well-defined core messages.
A beautifully crafted brand script including your company one-liner, core messages, and brand narrative. This foundational document will inform the copy for every single marketing asset from your web copy to your emails, flyers, and social media posts. We'll even send you a glossy magazine style hard-copy in the mail.
Wireframed web copy that is specifically crafted for a convincing company website. Forget about improvising filler content to satisfy a template’s arbitrary word count requirements. With a refined wireframe you’ll be ready to give clear direction to your web designer.
Turn visitors into qualified leads with your own Squarespace website. We specialize in telling your brand’s story with customer-focused copy paired with bold, custom illustrations.
See our designs
Nobody wants to read a 50 slide pitch deck filled with outdated vanity metrics. We invite your business partners or investors into a story of success through minimal and impactful copy. Learn about our pitch decks offer.
We take the time to really understand what makes your product or service important to your customer. Our chief copywriter Sarah has produced content for Airbnb, IBM, C2 Montréal and the Royal Bank of Canada.
— Grady Booch, Chief Scientist for Software Engineering at IBM Research
Unlike your brand book or voice & tone guide, a brand script is timeless and trendless. Because it is completely focused on your customers needs as they relate to your product or service, you will never have to toss it out because of a trendy and expensive rebrand.
Running a business is complex, and it can sometimes be difficult for the most driven entrepreneurs and business owners to differentiate all the information they need to run operations on the day-to-day from what truly matters to their customers. A professional copywriter will be able to avoid those trappings and write web copy that is clear, concise, and compelling.
Great websites start with great copy. There is nothing worse than having to come up with lines and lines of useless copy just to satisfy an existing web template’s arbitrary word counts. By starting you off with a brand script and wireframed web copy, we are providing you with the foundation you need for a website that converts.
— Mike, Seal Doc