Detraform logo work samples

Each logo development process starts with a brand personality survey designed to define your desired perceptions and brand personality. We also present a mood board of logo inspiration to get an idea of what you like. We present four logo concepts. Next, choose one concept and refine it in two rounds. (If you don’t see a concept you want to move forward with in the first presentation then +$500 and we develop a new set of concepts.)

The final logo is delivered with an Adobe Illustrator file, a set of PNGs in solid and reverse colours, and a mini brand manual.

The following shows examples of recent logo work. Note a focus on chunky typography that remain readable and weighty even at a small size, customized type work, and extra personality.