14.
Brand Vision

We aim to elevate the light therapy lamp market from it's current clunky, medical vibe to the realm of attractive homeware. Our beachhead product is designed to be easy to love, with a similar price point to the competition. Our second light therapy lamp would include better materials and a more stylized design, priced in the mid-ranged at $250. Our third lamp would be the premium model priced at around $400 for the most design-conscious consumers.

Once we're rolling, we also intend to release additional products in the home health and productivity categories.