Detraform founder Joel Blair at DesignMeets Montreal Sept 21. Here’s the brief: 
 Happy Inside. In a marketplace that encourages over-consumption and rapid obsolescence, can we create meaningful consumer products that reflect our personal ideals while still creating wealth for our businesses? 
 (photo by  Will Lew )

Detraform founder Joel Blair at DesignMeets Montreal Sept 21. Here’s the brief:

Happy Inside. In a marketplace that encourages over-consumption and rapid obsolescence, can we create meaningful consumer products that reflect our personal ideals while still creating wealth for our businesses?

(photo by Will Lew)

Joel Blair