Lapka at CES 2013
I've been following the start-up brand Lapka since they were featured on Co.Design earlier this year, so I was thrilled to stumble upon their booth in the South Hall. Lapka is a product-driven brand with a beautiful kit of "Personal Environmental Monitors". Sergey and Valdik were great to meet and clearly stood out from the geek-factor-10 gearheads roaming the show.
These guys do everything perfect. From the physical product, to the mobile app, branding and packaging, a consistent vision and control of details has been executed with impressive results.
There's a aura of mystery around the Lapka device. I don't know if some details have been lost in translation (the founders are Russian) or if it's intentional. The Lapka products invite discovery and that's part of the fun of this brand.